Aditya Birla Group plans 1,000 ‘More’ supermarkets in 3 years

After Reliance & Bharti: Rs 9,000 cr investment, 10,000 jobs in a year

Mumbai: Joining the Reliance Group and Wal-Mart/Bharti for a pie in country’s nascent and high potential retail business, the Aditya Vikram Birla Group has announced its entry into the domestic organised retail market with an investment of up to Rs 9,000 crore over three years.

It is targetting 1,000 supermarkets in three years and plans to employ 10,000 people in a year’s time. “The group has already invested Rs 200 crore in the retail venture. We intend to be among the leading players in India. We’ll give the Indian consumer a fundamentally better shopping experience,” Aditya Vikram Birla Group chief Kumar Mangalam Birla explained while outlining the details of the strategy.

The group, which has a widely diversified range of interests in telecom, cement, textile and aluminium, had in January acquired control Hyderabad-based supermarket chain Trinethra Super Retail and its fast-growing online shopping outfit Fabmall — in its run-up to the retail foray. Its retail stores would be christened

“More” and the first outlet would be opened in Pune this month. “The business will, however, not be funded by any of our listed companies,” Birla said, adding that a debt-equity mixture will be used to fund the venture. “We also have the option of tapping the vibrant capital market,” he said. While ruling out the franchisee model for the business, Birla said that the group would be setting up 1,000 supermarkets of about 10,000 sq ft each over the next three years.

The retail outlets will be in two formats, hypermarket and supermarket, Birla told reporters. “We will offer variety, cost-effectiveness and a comfortable and world-class shopping environment to our customers,” he said, adding that the Group would go it alone in the business. While telecom giant Bharti has tied up with Wal-Mart for its retail venture, Reliance Industries has stepped into the business on its own.

“We will be hiring thousands of youngsters to man our outlets,” Birla said, adding that “we will form direct linkages with farmers.” Investments in back-end functions will be done in a spirit of partnership with vendors and suppliers to eliminate costs in the supply-chain, he said.

The Birla’s entry into organised retailing has come at a time when plans to open retail stores of Bentonville, Wal-Mart and other foreign retailers including Carrefour SA and Tesco Plc have been delayed as the government has commissioned a study on the impact of large retailers on small stores.

Sunil Bharti Mittal’s Bharti Group plans to invest Rs 2,500 crore in a retail network that includes a wholesaling venture with Wal-Mart. Mukesh Ambani’s Reliance Group is investing more than Rs 5,500 crore to set up stores. Economists have estimated that the Indian organised retail market is worth $320 billion. Multinational companies from several countries have evinced keen interest in a share of the pie.

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29 Responses

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    • Dear Sir,

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  2. Respected sir,
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    Thanking You .
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  3. hello sir, Actually we are having mall in jalandhar with 10000sq.ft build-up area at a very posh colony in model town market.it is legally approved with provision of lift,resvd. parking etc. we are interested in your goup.so if u r interested contact me for more details 09872878106/8. THANK YOU

  4. DEAR SIR I HAVE A COMMERCIAL SPACE 4 FLOORS OF 1500 SQ.FT.EACH ON A VERY PRIME LOCATION IN DWARKA NEW DELHI.SUITABLE FOR A RETAIL BUSINESS, INDEPENDENT FLOORS CAN ALSO BE GIVEN ON LEASE.KINDLY GIVE THE EMAIL OR CONTACT NO. OF THE CONCERN PERSON SO THAT PICTURES & OTHER DEATILS CAN BE FORWADED TO HIM
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  5. Sir,
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    Kindly let me know at my e-mail id or my telephone no. 9811078024.

  6. HELLO SIR AVILABLLE SHOPS RENTIENG EAST DELHI PUSH AERA SURAJ MALL VIHAR ,ANAND VIHAR ,PREET VIHAR ,DELHI NCR PLEASE ,CONT DEEPAK SHARMA (M) 09313619809 \ 09210134077 \ 9990319441 \ 9971274155

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  9. respected sir i’ve actualy given interview in stapples dept but it was negetive. please reply me again

  10. Approx. 7000 sqft. two sides open (North East and North West) COMMERCIAL SPACE is the most strategically located on the entrance main OLD RAILWAY ROAD from the Sohna Chowk, Gurgaon and crossed by lakhs of residents of all the Sectors, colonies and nearby Villages located at Gurgaon several times a day.

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  11. dear sir

    i want to make my career in retail as i m doing retail management PG diploma from Global Retail School, Chandigarh. i m commerce graduate from Panjab Univ. chandigarh

  12. RESPECTED SIR/MADUM, HERE WITH THIS MESSAGE WE INFORM YOU TO THAT WE HAVE A BUSINESS OF HANDKERCHIFS MFG..WE ALREADY DONE BUSINESS WITH OTHER MALLS,WE ARE ALSO INTRESTED TO DO BUSINESS WITH YOU.SO PLEASE CONTACT WITH US ON.09892030502/ 02223471326/ 02223471324 MR.KALPESH MEHTA

  13. RESPECTED SIR,
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  14. I M INTRESTED TO WORK WITH YOUR GROUP WHICH IS UP COMING IN PATAN CITY. I M READY TO WORK AS A ANY JOB RELATED AGRICULTURAL GRADUATE,AT PRESENT I AM WORKING IN THE RELIANCE RETAIL,I AM A COMPLETED M.Sc in Agricultural,if any vacance pls contact on 9998976545,my email add:- patelhitesh_21@yahoo.com

  15. I AM INTERESTED TO WORK WITH YOUR GROUP. I CAN TAKE UP ASSIGNMENTS RELATED TO BUSINESS DEVELOPMENT, OPERATIONS, RETAIL ETC.

    PRESENTLY I AM WORKING WITH FASHION, TEXTILE, INTERIOR EDUCATION ORGANISATION in CHANDIGARH AND WANTED TO GIVE BOOST TO MY CAREER IN RETAIL SECTOR.

    I HAVE TOTAL 10 YEARS OF EXPERIENCE AND ACADEMIC QUALIFICATIONS INCLUDE PGDBM, PGDCA AND ALSO CURRENTLY PURSUING MBA WITH SPECIALIZATION IN RETAIL MANGEMENT

  16. Sir
    Ihave done MBA & now pursuing PG in retail management , I wanted to work in more can u tell me the procedure.

  17. I M INTRESTED TO WORK WITH YOUR GROUP WHICH IS UP COMING IN RETAIL STORES. I M READY TO WORK AS A IT SUPPORT ENGINEER JOB RELATED AT PRESENT I AM WORKING IN THE PCS TECHNOLOGIES LTD CLIENT WITH RELIANCE HYPER MART LTD AT TIRUPATI BRANCH AND PURSUING MCA FROM SIKKIM MANIPAL UNIVERSITY AND MY CELL NO : 09849067588. Email ID : reddy_sanb@yahoo.com

  18. I M INTRESTED TO WORK WITH YOUR GROUP .i m GRADUATE,AT PRESENT I AM WORKING IN THE pantaloon food product india ltd (KB’S FAIR PRICE)as a store manager.I AM PURSUING MBA.if any vacance pls contact on 9911783577,my email add:- mohit_gulati2005@yahoo.com

  19. i’v got a 3000 sq ft plot at the prime location in amritsar near harmandir sahib gurudwara. n about 200 ft away from shaheed ganj gurudawra. if u feel like taking it on rent contact me on this no- 0091-9914451603

  20. We are an public listed company engaged in IN BUILDING SOLUTIONS for enhancing the cellular connectivity within the building for your entire mall,we request you to suggest the contact person details whom can be approached at corporate for all your malls across India. Our company is based out of Bangalore and we can target your south INDIA malls primarily however, we shall be interested across INDIA.

  21. sir / madam
    i want to now when your store will opened in uttar pardesh , iam from allahabad ,u.p i have space as per your requriment so pls contact me 09935615821 in future when required at space for your store

  22. I am supplying medicines to the patients since 2007 at 10% discounted rate on M.R.P. through a reputed medical store in mumbai. I would like to join the hands with your company if interested in pharmacy sales on commission basis or otherwise as possible.

  23. sir i ‘ve a suggestion 4 u…alongvth launching in other cities ..u should also launch in Mumbai…in that case if u need ny help i vl help u…but it is imp…bcoz major chunk or v can say the most diversified kind of population u vl find her

  24. Sir,
    Myself roshan oswal, I want to Provide Space approx. 1200 sq.ft for shop on rental Basis to your Company if you planing to open shop in RATNAGIRI. It is located at heart of city and market .
    Awaiting for your reply.
    Contact:09730938003

  25. I truly enjoyed reading this article.Thanks.

  26. sir , my self sumit sabharwal from jagraon disst ludhiana punjab pincode- 142026 . i want to provide approx 3500 sq.ft for showroom &1500sqft for godown on rental basis to your company ,recently easyday launch showroom in jagraon.sir if u intrest plz mail to me . awaiting for ur reply thanking u sumit sabharwal contact no 09915903000

  27. Dear Sir / Madam

    My name is Vinod Nayar. I hails from kerala who was working in Africa fo almost ten years. Now I am palanning to start some business in Kerala and I would like to know that you have any paln to open any franchisee outles (‘MORE’) in the major towns of kerala. If so I am really interested. My mobile number is 099605669779.
    Thank you.

  28. Sir,
    I am working in a Hariyali Kisaan Bazaar (DCM Shriram Consolidated Ltd) as an Store Manager in Aligarh.Now I need to change my job and if you are having any vacancy which match my profile, please let me know.
    Thanking You.
    kuldeep singh
    9411413739

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